At JVSG, we continuously strive to provide our customers with the most effective tools for designing the best surveillance systems. Part of our mission includes analyzing anonymized data from real-world system designs, enabling us to track the popularity of different security camera brands worldwide. Rating is based on statistics gathered by IP Video System Design Tool. JVSG Ratings are updated quarterly.
It is important to note that the data could be slightly skewed based on the tool’s user base, which may include more professionals from certain regions or industries. Additionally, factors such as the tool’s popularity in different markets and the types of projects it’s used for could influence the results.
Despite these potential limitations, the JVSG ratings offer a unique and valuable perspective on the video surveillance camera market, reflecting real-world usage and preferences among security system designers and integrators. As with any market analysis, it’s advisable to consider this data alongside other industry reports and market research for a comprehensive understanding of the global surveillance camera landscape.
Below, you’ll find the latest rankings and trends for the most popular security camera brands in 2024.
Most popular security camera brands in 2024, Q1-Q3
Most popular security camera brands in 2024, Q1-Q2
Hikvision remains the global leader but is facing growing competition from international brands.
Swedish manufacturer Axis Communications has made substantial gains, especially in Europe and North America.
- In Europe, Axis has nearly closed the gap with Chinese giant Hikvision, claiming a 21.9% market share compared to Hikvision’s 22.1%.
- In North America, Axis dominates with a substantial 44.4% market share, far outpacing its closest competitor.
- Globally, Axis has secured the second position with a 19.6% market share, narrowing the gap with industry leader Hikvision (23.0%).
This surge in popularity may be attributed to sanctions against certain Chinese manufacturers and NDAA (National Defense Authorization Act) restrictions.
Chinese manufacturer Uniview (UNV) has made significant strides:
- It has entered the top 10 most popular brands worldwide, securing the 10th position with a 1.5% global market share.
- In North America, UNV has impressively reached the top 5, with a 4.3% market share.
This growth suggests that Uniview is successfully expanding its presence beyond its home market, likely offering competitive pricing and features that appeal to international customers.
South Korean brand Hanwha Vision (formerly Hanwha Techwin) has experienced a small decline in popularity:
- In North America, its market share decreased from 16.1% to 12.2%—a significant 3.9% drop.
- However, it maintains a strong global presence, ranking 4th worldwide with a 9.3% market share.
This decline in North America could be due to increased competition or shifts in marketing strategies.
Regional Variations and Global Trends
The data reveals distinct regional preferences:
- In North America, Axis Communications continues to dominate with a 44.4% market share, far surpassing competitors. Hanwha Vision follows with 12.2%, despite a recent decline in popularity.
- In Europe, the competition between Hikvision and Axis is fierce, with both brands holding nearly equal shares of the market. Hikvision leads by a narrow margin.
- Globally, Hikvision maintains a strong lead but is seeing increased competition from brands like Axis and Dahua. Uniview’s growing presence is worth noting as it rises among the top 10 most popular brands worldwide.
1. Axis 44.4%
2. Hanwha Vision 12.2%
3. Hikvision 4.8%
4. Reolink 4.6%
5. UNV 4.3%
1. Hikvision 22.0%
2. Axis 21.9%
3. Hanwha Vision 12.4%
4. Bosch 8.8%
5. Dahua 8.2%
1. Hikvision 23.0%
2. Axis 19.6%
3. Dahua 10.5%
4. Hanwha Vision 9.3%
5. Bosch 5.6%
6. intelbras 4.1%
7. VIVOTEK 2.3%
8. MOBOTIX 1.8%
9. Avigilon 1.7%
10. UNV 1.5%
As regional preferences become more pronounced, companies must tailor their marketing and product development strategies. Those that can adapt to regional preferences while maintaining global quality standards are likely to thrive in this evolving landscape.
It is important to note that the JVSG Security Camera Brands Ratings does not indicate the best CCTV cameras or the best security camera brand, but rather reflects data regarding the popularity and ranking fluctuations of various security camera brands, models and cctv camera types and resolutions.
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Most popular security camera brands in 2023
Ratings of CCTV camera brands in year 2022, 2021, 2020, 2019.
In 2023, Hikvision, Axis, and Hanwha Techwin were the industry leaders in the security camera market. These brands were the top choices for video surveillance system designers using professional software for surveillance system design.
Hikvision maintained strong global popularity, especially in Western Europe, making it the preferred choice for many.
Axis Communications, though slightly less popular globally, was the preferred brand in North America and Western Europe.
Hanwha Techwin, despite having a smaller global presence compared to Hikvision and Axis, was a popular choice for many designers in 2023, particularly in North America and Western Europe.
Furthermore, it’s interesting fact is that despite Hikvision’s global dominance, it held only 3.4% of the market share in North America.
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Most popular security camera brands in 2022
2019-2022 Animated Statistics of popular Security Cameras
Worldwide JVSG rating 2022:
1. Hikvision – 21.8 %
2. Axis – 19.5 %
3. Dahua – 11.6 %
4. Hanwha Techwin – 9.5 %
5. Bosch – 7.6 %
6. Intelbras – 3.4 %
7. Avigilon – 2.8 %
8. Mobotix – 2.2 %
9. Uniview – 2.0 %
10. Vivotek – 1.3 %
11. HuaWei – 1.2 %
12. Pelco – 1.0 %
13. Panasonic – 0.9 %
14. Honeywell – 0.8 %
15. Abus – 0.7 %
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IP Video System Design Tool software as a data source
Ratings are based on aggregated and anonymous statistical data gathered by our video surveillance system design software, IP Video System Design Tool (developed by IPICA LLC). For world rating the number of data points is more than 250,000.
Statistics are only made available when a user chooses the “Quality Improvement Program/Send anonymous performance and usage statistics” option in the IP Video System Design Tool installer or selects the “Quality Improvement Program” option in the program preferences.
You can download IP Video System Design Tool from here:
Download a trial version of IP Video System Design Tool [365 MB for Windows 11/10/8/7] details…
It is important to mention that the accuracy of the Security Camera Brands Ratings in various countries depends heavily on whether or not a significant number of IP Video System Design Tool users have the Quality Improvement Program option enabled in their specific country.
*We cannot measure Vivotek ratings precisely enough because for this brand there is an OEM version of IP Video System Design Tool that do not collect usage statistics.
Rating of cameras with different resolution, 2021-2022
The Impact of High Resolution Cameras on System Designs
A trend towards higher resolution cameras makes proper system designs more important than ever.
In our analysis from Q2 2022 design statistics we see that over 50% of the cameras used in designs are 4MP or greater, particularly in the North American and Western European markets. Higher resolutions certainly help customers get more from their surveillance systems, and increase the odds that cameras can capture enough detail to help with investigations. But higher resolutions also mean higher bandwidth and storage costs.
Rating of cameras with different resolution, 2020-2021
Many of these higher resolution cameras also have advanced video codecs, which offer dynamic frame rate or bit rate adjustments, or other features to help reduce total bandwidth. Some of this is the result of standards like H.265 encoding. However, some manufacturers are producing their own specialty codec enhancements to get further reductions in total bandwidth. All of this means that a 6MP camera does not necessarily use 3x as much bandwidth as a 2MP camera, and a 4K camera from one brand might actually be able to produce a quality image stream with less total throughput than a 5MP camera from another brand.
While these higher resolution cameras, and advanced codecs, open up opportunities for video designers to better meet customer expectations for image detail, this also means that bandwidth and storage requirements can not be as easily estimated as they were in the past. Also, certain industries such as banking, cannabis, or transportation may dictate that video be retained for minimum periods of several months, or even years. While storage costs have come down, storage is still not so cheap that we can afford to build excessively large arrays, a properly sized storage can ensure the customers video rendition needs are met without consuming excessive rack space or power and cooling needs.
The JVSG Design Tool and Online Bandwidth/Storage Calculator can help you model your system based on specific criteria for each camera and scene. Calculations can help customers understand why a certain amount of storage is being recommended, and which cameras or areas create the biggest impact on storage costs. The instant feedback and ease of use enable these calculations to be done in real time with the customer if needed to help reduce time spent re-designing systems over and over.
Our customers tell us that this design tool consistently helps them win bids and make their customers feel more informed and confident in their proposals, which helps reduce their sales cycles and related costs.
Year 2021 Statistics
Rating of cameras with different resolution in 2021
Previous ratings (Q1, Q2, Q3 2019-2021)
Ratings of CCTV camera brands in 2020
Rating of cameras with different resolution in 2020
Ratings of CCTV camera brands, 2019
Rating of cameras with different resolution, 2019
The JVSG Camera Resolution Ratings show the resolution of many popular cameras.
Rating of camera types
Previous ratings (first three quarters of 2019-2021)
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We plan to improve ratings by utilizing statistics gathered by our free CCTV Lens Calculator in the near future.